Today, the clothing industry is in the midst of a transformation. Consumers are becoming increasingly worried about the environment and knowledgeable about sustainability. Yet, at the same time, the need for better cost-efficiency is rising. All of this is driving new innovations in textile reuse and recycling. New ways to improve sustainability are being invented every year.
Tella’s products are designed and made from start to finish in Kurikka, Finland. They are all made by seamstresses within an 18-mile (30-km) radius of Tella’s headquarters in South Ostrobothnia, Finland. This is partly because we deeply appreciate and want to support local, traditional crafts and partly because local production also means a smaller carbon footprint.
In addition, Tella’s CEO Liina-Maaria Lönnroth participates in developing the sustainability of the entire industry as part of a workgroup managed by Finnish Textile & Fashion.